KS Softech

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Goldis

Goldis: The People's Jewellery – Digital Evolution of a Pan-India Jewellery Empire

Goldis

Under its parent company, Golden Carat Pvt. Ltd., Goldis has built a good reputation in India for fine jewellery. The company’s branding is that of “the people’s jewellery”, with an intention of bringing quality craftsmanship and elegant design to more consumers throughout India. For this reason, Goldis had to develop a comprehensive digital marketing strategy that establishes itself as a reliable source of wholesale jewellery, as well as provides an avenue for retail customers to purchase pieces online.

Business Challenges

  • Legacy Systems – Outdated methodology with no complete digital store for B2B and B2C sales.
  • Operational Fragmentation – Inventory, orders, and customer management were handled through separate private systems.
  • Limited Reach – Unable to deliver a unified brand experience across the entire country.
  • No Mobile Presence – Lacked a responsive/mobile site, preventing interaction with buyers or customers while away from home.
  • Manual Communication – Orders were communicated manually and in person.

Solutions Offered by KS Softech

  • Our team implemented a full-scale digital transformation by designing an integrated Omnichannel platform from scratch. In order to support all aspects of online business, we created an end-to-end eCommerce platform for both B2B and B2C customers, which included custom catalog management to accommodate bulk orders, tiered pricing for wholesale buyers, and customized checkout processes for retail customers.
  • We also designed the platform to have a mobile-first user interface (UI), so all users on any type of device will have a consistent and seamless user experience. In addition, we automated sending SMS messages with order confirmations, shipping notifications, and marketing messages to enhance customer engagement.
  • The platform gives B2B partners an ability to customize their company branding and storefront. We also created a dedicated wholesale dashboard that has everything wholesale customers need to succeed, including bulk-ordering options, inventory sync capability, and dealer-specific pricing tools.
  • Our customers also receive support and enhancements through ongoing updates. We routinely fix bugs; modify designs; add new features (such as conditional branching logic); and redesign the overall user interface and experience.

Key Features Developed

  • Development of Multi-Role User Framework – Admins, B2B, and B2C users have separate logins, allowing each group to have its unique entry point into the system.
  • Creation of a Robust Inventory Management Tool – A sophisticated system enables businesses to monitor stock levels of products at multiple locations in real-time.
  • Creation of Secure Payment Gateway Tech – Customers have multiple payment options, including UPI, credit/debit cards, and bank transfers via net banking.
  • Automation of Shipping & Order Fulfilment – Customers receive automated shipping labels and live visibility into their purchase delivery status.
  • Develop Customizable Jewelry Product Catalog – Customers can dynamically filter jewelry products by gold purity, design style, occasion/holiday, and price range.
  • Customer Relationship Management (CRM) – Integrated functionality for segmenting customers and providing a complete history of interactions with each customer.

Results & Benefits

  • Unified Digital Presence – A new eCommerce platform catering to both B2B and B2C customers across India.
  • Enhanced Customer Reach – Enabled customers in remote areas of India to access and purchase high-quality jewelry.
  • Streamlined Operations – Created systems for inventory management, order processing, and customer communication, reducing manual labor by over 60%.
  • Increased Sales Channels – Provided B2B clients with the ability to quickly place large orders while allowing consumers to shop directly from a retail store.
  • Improved User Engagement – Customers return for more due to mobile shopping convenience and customized communication based on prior purchases.
  • Scalable Architecture – Designed the platform to support future international expansion and additional product lines.